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News Archives: May 2011

How Frank Prevents Fertilizer Fraud

May 31st, 2011

The U.S. organic industry has been rocked this past year by a major organic fertilizer fraud. It seems that one fertilizer company selling organic fertilizer composed of fish emulsion and bird droppings was adding large amounts of much cheaper, synthetic, petroleum-based conventional fertilizer. This sort of fertilizer is prohibited under U.S. organic regulations. So, What’s [...]

Why Don’t We Make a Non-Organic Version of Frank?

May 26th, 2011

Good question. Many organic olive oils have a less expensive conventional version. This allows people to taste their olive oil without paying the premium that often comes with organic products. But Non-Organic Olive Oils Are Cheaper! We want everyone to be able to enjoy Frank. And we do everything we can to keep Frank affordable–from [...]

Why Buy Organic Olive Oil?

May 22nd, 2011

Organic for You, Organic for the Planet Though organic food has grown in popularity at a remarkable rate over the past couple decades, most people still wonder why it’s any better than conventional food. There are two answers: It’s better for you, and it’s better for the earth. How Is Organic Good for Me? There [...]

Why Is Frank a Coupage?

May 17th, 2011

What’s a Coupage, Anyway? “Coupage” is a fancy way of saying “blend.” In other words, it’s a mixture of more than one variety of olive. It’s how we like to speak in the olive oil (and wine) industry so we sound special and sophisticated. So, why is Frank a blend? Because olive oil is usually [...]

Frank’s Upcoming Grand Premiere

May 12th, 2011

Frank is coming to stores near you! Frank should be first available late summer 2011 in the U.S.A. Keep checking back to find out more as Frank’s debut comes near!